Showing posts with label Moschino for Mcdonalds. Show all posts
Showing posts with label Moschino for Mcdonalds. Show all posts

I'm NOT Loving It!| Moschino AW14

 

Hi guys!
So the sun is starting to set a little later and the rays are starting to feel a little warmer. That can only mean one thing right? Spring/ summer is coming! Now as we get closer to what maybe my favourite season in fashion, we all tend to find ourselves watching and flicking through catwalks and collections to see what’s in store for the oncoming season. For our fashion forward friends, this means pepping for autumn winter.  Only a couple of months ago we were enjoying fashion week(s) or month in that matter. As we focused on the four leading fashion capitals (Paris, New York, London and Milan), there was a single collection that managed to single-handedly be the talk of the industry before the Milan fashion week was over. A rather strange thing to occur as all collections are usually looked at and we try to find repeating patterns at the very end.

 Nevertheless, Moschino has been the talk of the town, for all the wrong reasons really. Moschino never fails to disappoint. But this time, they have subsequently failed and disappointed.  Jeremy Scott was the man behind this atrocity. Although we must applaud him for the creativity and bravery for this collection, we also have to question the thoughts behind it, or if there were any thoughts to it all.  Jeremy Scott started as creative director at Moschino late October and he was keen on starting to design for the brand.
It feels as though Jeremy might have an unhealthy relationship with fast foods, or is it that he missed out on his childhood? Fashion appreciates any designer that can take what we see every day or ordinary things and transform it into something fabulous. But Moschino’s collection took the idea of ‘ordinary things’ a little too literal.